Late one night in December 2014, I received an email that caught my eye: “I found you through an article about investing. I’m going to be on Shark Tank in two days and wondered if you could help me” was the gist of the message — short, sweet, and quite to the point. I didn’t know that this email would cause a whirlwind two days, followed by four of the craziest, most insightful months of my career in an attempt to help this business get from filming to premiere.
If you’re unfamiliar, Shark Tank is one of the most popular reality television shows, and focuses on entrepreneurs pitching their startups to a group of “sharks,” or business investors. To date, the sharks have invested nearly $100 million to various businesses worldwide. The exposure alone helps many new and smaller businesses get found by customers and gain traction toward reaching their goals.
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