I have a love/hate relationship with technology. I love how easy it is to do this and that, and be constantly connected to everything at my fingertips. I love that technology gives me the ability to do my work from anywhere. I love that within a few minutes, I can reach out to hundreds or thousands of people all at the same time across multiple channels. I, however, hate what technology is doing to business communication.
Fifteen years ago, if you wanted to “talk business,” you had a few options: write them, call them, email them, or talk to them in person. Most business communication was clear: if the need was immediate, you’d track someone down or give them a call; less immediate, then you’d write an email or letter.
Now, you have dozens of ways to communicate with clients, coworkers, or the community-at-large, and inside all of this noise, communication has become…less. Less formal. Less documented. Less structured. Less professional. Less personal. At any time, you can Tweet, Snap, Scope, Slack chat, text, or Facetime someone. At any time, you can switch from one established method to the other, communicating with your audience from platform to platform.
Businesses are having a harder time communicating effectively with employees, customers, and divisions. With each new and growing business, communication becomes more and more inefficient.
I have a confession to make: I do not set limits with clients on how to communicate with me, even though I feel like I need to. As a coach/consultant, I like to think that I’m accessible to anyone throughout my workday. I think that needs to change — for myself and my business — and for yours. Limits on how to communicate help to weed out issues and designate importance. Limits on how to communicate makes it easier to follow-up or remember where information you receive comes from. There have been many times where a client will text me a link or a phone number instead of emailing it. I have received numerous Facebook and Twitter direct messages containing an answer to a question that originated in email. And I am completely to blame for not teaching my clients how to communicate with me.
How do we break through the noise of constant communication?
Does your company need help with organization, productivity, or streamlining communications? Contact me here!
Originally posted on www.startupwithnicole.com on August 25th, 2015.