I have a confession to make: I don’t have it all together. There are days where I feel the pressure of poor planning and days where I just don’t get enough done. That said, I have learned a lot over the past several years that set me on the path of being clueless to being successful.
I’ve always been responsible, punctual, and organized. I’ve experimented with different productivity methods, time management strategies, and habit building programs, but nothing fit me and my lifestyle. It took a long time in my business of trying and failing before I figured out what worked for me. I spent a lot of time trying and talking and planning, but very little time getting things done and delivered to the audience that I wanted to reach, until one day when I realized that I was spinning my wheels and going nowhere.
As a business owner, it’s my job to make sure that everything functions and gets taken care of. I’ve done my job taking care of my client needs, but many times I would get so wrapped up in what they needed that I forgot to pay attention to what my business needed to succeed. This created a feast or famine situation for my business — times where I was so busy I could hardly get any sleep, and others where I seriously considered throwing in the towel and giving up on my company. It took a big situation before I decided it was time to take charge of my business’ needs, and that situation stirred me into action.
Over the past decade or so, I have created many business plans and marketing strategies for my clients. I have helped them build their dream company from setting up to launch to growth, all the while thinking that I was doing my job. What I failed to do was put that same attention and care into my own company, and I realized that it was time to prioritize my company, and in doing so, prioritizing my time and my value. I got incrementally better each year but wasn’t doing enough of the right things at the right times. I have a feeling that this is common — businesses focus on the clients and customers, and ignore their own human resources that make their business function. This causes many problems, and in my case, caused me to be on the verge of burnout.
Last year, I took October off from engaging new clients, which was a huge gamble. Going completely off the radar never looks good, but I knew that I needed to create the same level of structure and attention to my brand and create the kind of life I wanted to live. I realized that while I was keeping a structured schedule, I was plugging in the wrong things at the wrong time. I also realized that I need to delegate more to others who may have more interest or specialization in various aspects of my business than I have. I needed to build a business that was on the right path to bring on help, and I needed to be in front of clients in a more on-purpose, enticing way.
Since then, I have been the least-stressed than I’ve been in years, even though I’m doing more client work than ever. I feel like I finally cracked some secret code to go from clueless to successful, which is to value what you bring and work to showcase that. In doing that, you attract positive opportunities and more peace of mind. It may be too soon to say, but having my time and sanity back by structuring my business in a way that fits me has allowed me to do more to build my company and makes me approach client work in a much better way. This refresh allowed me to put the focus where it should be.